Today many people turn to the internet to find services and products in their home town and surrounding area, versus the more traditional method of consulting the Yellow Pages. When they do ARE THEY FINDING YOU?
Anyone searching for a product or service on Google, Yahoo or Microsoft Bing is presented with a variety of results. These include:
1. PAID ADVERTISING (Pay-Per-Click or PPC)
2. FREE/PAID LOCAL LISTINGS (free to all, pay for a higher ranking)
3. ORGANIC SEARCH RESULTS (affected by Search Engine Optimization).
Below is an example of a local search for Heater Repair
You can see that all four sections consume PAGE ONE of Google. Is your business showing up here on page one? If not, IT SHOULD BE!
The Digital Diva can help you decide which of the many search engine placement options are right for your business. She has years of experience in creating and managing Search Engine Advertising Campaigns and Search Engine Optimization techniques.
Let’s explore Organic Search Traffic:
Organic Search Traffic
Search Engine Optimization (SEO) is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
Keyword analysis provides the backbone of any SEO project, or any online marketing efforts for that matter. Without proper identification of performing keywords the results of any online marketing efforts are diminished. Keywords are search terms that people type into search engines when seeking information. They can be a single word or a phrase.
Profitable keywords consist of keywords that have significant search volume (search traffic) and that have low competition (low enough to make SEO optimization worthwhile). Search volume and competition will vary significantly based on your niche/industry.
If you are seeking organic leads from the internet, there are many options available to you. Using a blog is one option, and when implemented correctly, it can generate an endless flow of leads for you on autopilot at no additional cost.
Rather than optimizing your existing website, we setup a blog for you that is optimized for the most profitable keywords in your niche. We load it with daily fresh content and backlink to your blog in order to achieve the desired rankings.Many business owners have explored lead generation online, and have paid often thousands to have a website or blog created for them. Without traffic, that website or blog does nothing for them other than serve as a pretty “electronic brochure” they may send people to.
Think of a website or blog as a billboard along the side of a road. Do you want your billboard placed on a dirt road that nobody travels? Or do you want it sitting on the side of a highway which every day is traveled by thousands of viewers?
In order to get eyeballs on your blog, it must be optimized for your desired keywords, and it must get ranked in the search engines, such as Google. To get a blog ranked, you must have consistent fresh posts (content) that are keyword-driven as well as on-site keyword optimization.
Call now for a Free Consultation on how we can help you grow your business online:
